"Mobile phone use while driving has been linked to thousands of motor vehicle collisions and near misses. Despite the dangers, drivers continue to put themselves, their friends, motorists and pedestrians at risk at an increasing rate," Mr Middleton said.
The initiative is backed by V8 Supercars, with CEO Martin Whitaker saying: "Safe driving on and off the track is a priority for V8 Supercars. We are joining with Telstra to urge V8 fans and the wider community to get behind M8 IT CAN W8 and tell their mates to wait until it's safe to text."
To encourage Aussies to spread the word that texting can wait until the driving is over, Telstra is handing out 50,000 thumb bands at V8 events around Australia this year. Australians can also become a 'Thumb Banned' ambassador and order their free bands online at M8ITCANW8.com.
V8 Supercar driver, Rick Kelly from Kelly Racing, said most Australians know texting while driving is highly dangerous and illegal.
"While we all want to read our texts as soon as they come in, no text is that important it can't wait until it's safe," Mr Kelly said. "Drivers need to let incoming texts wait and educate their mates not to expect an immediate response if they text when they know you're driving. Quite simply, your mates can wait."
The research also found:
- 41 per cent of drivers believe they are too busy to pull over to send texts, while 24 per cent say they send texts when driving out of habit
- 87 per cent said they would be uncomfortable if they were a passenger in a car and the driver was texting while driving
-91 per cent admitted they were aware it is illegal to text and drive. This has fallen from 96 per cent in January 201083 per cent said they would think twice about texting and driving if a friend or family member was killed in an accident caused by texting while driving. Females (88 per cent ) are more affected than males (77 per cent)
"Collectively we can encourage Aussies to change their behaviour, and reduce the number of accidents caused by texting when driving," Mr Middleton said. "The simple message to all those who are texting and driving is M8 IT CAN W8."
As part of Telstra's driver safety program, Australians can participate in an interactive questionnaire at M8ITCANW8.com and take part in the online skills test, 'The Science of Why', which demonstrates how the human brain cannot adequately perform two simultaneous tasks.
1 The national research was conducted by Pure Profile in March, 2011. The research was conducted online from a sample of 1205 respondents aged 16 years and older.
2 The national research was conducted by Pure Profile in January, 2010. The research was conducted online from a sample of 1014 respondents aged 16 years and older.
3 Phone use and crashes while driving: a representative survey of drivers in two Australian states by Suzanne P McEvoy, Mark R Stevenson and Mark Woodward. Published in the Medical Journal of Australia.
